North Coast Destination Management Plan 2018-2021 launched
The Destination Management Plan for the North Coast of NSW was launched last Friday in Port Macquarie by the Tourism Minister Adam Marshall, local member Leslie Williams and Destination North Coast Chair Cameron Arnold.
In launching the Plan, the Tourism Minister highlighted that he was looking forward to working together with Destination North Coast, businesses and councils to achieve the objectives.
The Plan, which was based on extensive research and consultation has a strong focus on attracting signature nature-based experiences and building key sectors including caravan and camping, food and local produce and business events that will help address seasonality and dispersal.
Your input and collaboration in shaping this Plan has been invaluable and we anticipate continuing a strong working partnership going forward to implement the identified key priorities and projects highlighted in the Plan.
A low resolution copy of the Plan is attached. Please contact DNC if you would like to receive a high resolution version.
At ITB in Berlin last week, the world’s leading travel show and industry think tank, the issue of over tourism was very much on the agenda along with digital disrupters and new forms of transport including driverless cars and hyper loop trains.
Fuelled by a rising middle class in Asia and cheaper travel, tourism has been booming in many parts of the world. Iceland for example has grown at an average annual rate of 28% over the past five years and many other countries have received double digit growth in visitor arrivals. This growth is coming at a cost, infrastructure is struggling and there is a backlash from some local communities.
At the event, a report by McKinsey and the World Travel & Tourism Council was presented that includes diagnostic tools for destinations and some solutions including dispersing visitors by developing new attractions and promoting less-popular sites and areas and adjusting pricing to balance supply and demand.
The report highlights that we do have to be pro-active in planning tourism so that there can be sustainable growth that is in balance with the local community and environment. The full report can be accessed here.
Big data, artificial intelligence, the role of block chain technology and the sharing economy were also hotly debated topics. Nathan Blecharczyk, co-founder and chief strategy officer of Airbnb provided an update on the latest developments along with the CEOs of Booking.com and Expedia that are increasingly moving into holiday let homes and apartments based on consumer demand.
Digital Innovations in Tourism and Hospitality: The Tourist Tracer Project and the Airbnb Conundrum
The Tourism Research Cluster at the School of Business and Tourism, Southern Cross University are hosting a presentation on digital disrupters with guest speaker Dr Anne Hardy from University of Tasmania.
Members of the tourism and hospitality industry, local government, NGO’s and residents are all very welcome to attend either of these sessions in Lismore or on the Gold Coast. The attached flyers have the details.
New Product Launch – Nyanggan Gapi
An initiative of Bularri Muurlay Nyanggan Aboriginal Corporation, Nyanggan Gapi not-for-profit cafe was launched at Sealy Lookout, Coffs Harbour last Friday afternoon. This partnership with Forestry Corporation NSW, is a social enterprise that directly supports local Aboriginal youth of the Coffs Coast area with education, language revitalisation and practical training.
Well attended by members of the community, Coffs Harbour Council, the Chair and BDM of Destination North Coast and Destination NSW among others, guests enjoyed freshly brewed coffee and unique nibbles and cultural performances.
Business Events Scholarship Program
As part of the State Government’s commitment to the regions and specifically, the Regional Conferencing Strategy & Action Plan, Destination NSW in partnership with Meeting and Events Australia (MEA) are offering six scholarships for those from regional NSW to undertake a Diploma of Event Management.
Valued at $6,500, MEA designed this course of study for people already working in the events industry in regional NSW and to accommodate distance learning.
With our Destination Management Plan identifying nature-based tourism as a key product and experience platform to focus on, the release of this new research report by Destination NSW couldn’t be timelier.
Some highlights include:
In the year ending September 2017, NSW received 28.3 million nature-based visitors, up six per cent on the year ending September 2016, and 25 per cent over the last five years.
Nature-based visitors accounted for 84 per cent of international visitors to NSW and 28 per cent of domestic visitors, with China, the USA and UK making up the key international source markets.
Held recently in Seal Rocks and attended by Destination North Coast GM, Phil Harman, was the official launch of the new look NSW Crown Holiday Park Trust trading as Reflections Holiday Parks.
The brand launch coincided with the completion of a $6 million revamp of one of NSW’s most popular holiday parks at Seal Rocks. The Minister for Lands Paul Toole visited the park to celebrate the staged redevelopment of this flagship park which began in 2013.
North Coast Tourism Awards
In case you missed the news in our last e-newsletter, the North Coast Tourism Awards are back and will be held in Coffs Harbour on Thursday 26th July 2018. Save the date!
To assist in award submission preparation, two entrant workshops will be held within the region as follows…
BALLINA: Tuesday 3 April 2018
1.30pm – 5.30pm
Ballina Comfort Inn All Seasons Motel
301 River St
Ballina Click here to register.
PORT MACQUARIE: Thursday 5 April 2018
10.00am – 2.00pm
Panthers Port Macquarie (Renaissance Room)
1 Bay Street
Port Macquarie Click here to register.
North Coast in the News
In November 2017, Destination NSW and Destination North Coast supported freelance journalist Ute Junker from Life & Leisure (Australian Financial Review) to the Tweed Coast. As a result of this media visit, this online article showcases the Tweed as ‘the dream holiday destination without the crowds’.
In July 2017, Destination NSW supported OK! Magazine (UK) to Byron Bay. As a result of this media visit the attached article was published.